Evoq develops opulent appearance for Moonspring
Moonspring is a new soft drink for adults from Trivarga that deliberately breaks new ground and creates a world all its own. The Zurich-based agency Evoq collaborated with Trivarga to develop the new brand identity for the beverage line, including the packaging design.
Together with Trivarga, Evoq developed the basis for a new brand universe for Moonspring in several workshops. The aim was to create something completely unique. A world that challenges the intellect of its customers. Deliberately controversial, absurd and yet grounded.
A kaleidoscope of reality
With its own style of language, a subtly detached humor, always different but never predictable, Moonspring can also be experienced by customers in every word. The product names for the five flavors Midnightrebel, Cloudbuster, Sunmuggler, Heartbreaker and Daydreamer are terms that are intended to immerse you in Moonspring's attitude to life even as you read them.
Each packaging with its own world
The design also highlights the positioning. A separate story is told for each of the five flavors - with dragons, deep-sea creatures, rings, bees, cherries, rabbits and butterflies.
Anyone who doesn't look at the POS wasn't there at all
Despite the different stories, a relationship between the beverages is clearly noticeable at the latest when looking at the shelf. The pearl-colored bottles can currently be seen in Coop Pronto, Spar, Jelmoli, and online beverage retailers.
Responsible at Trivarga: Arturo Sutter (CEO); Shelly Rosenblum (Marketing & Brand Coordinator). Responsible at Evoq: Adrian Schaffner (mandate management); Sara Streule (creative direction, concept); Amanda Fuchs, Marta Frieden (design).
