"Advertiser of the Year": Vote now!
Who will be "Advertiser of the Year" 2020? Werbewoche presents the four nominees. The online voting is over.
The most important facts in brief:
- The nominees for "Advertiser of the Year" 2020 are:
- The subscribers of the Advertising week/m&k-The readers of the newsletter and the "Advertiser of the Year" jury each have a 50 percent share in determining who will be named the new "Advertiser of the Year" on October 22. If you have not yet subscribed to the newsletter, you can here log in.
- The online voting is closed.
We present all four nominees in detail:
2020 - the year in which everything goes a little differently than planned. Shortly before we were to present the nominees for "Advertiser of the Year" in March and launch the online voting, Covid-19 took us by surprise. The "Best of Swiss Web" award night, during which we present the Egon statue, was first postponed from the beginning of April to mid-June, then to October 22. And even if the legal situation for major events should still change by the fall: We're letting go of the nominees now.
They were determined by our expert jury in February as part of an engaging discussion. Fortunately, after six months of lockdown, home office and short-time work, the relevance of the nominations has not changed in the meantime. The choice is a four-way ticket that represents the industry as broadly as possible and does justice to its diversity today. "The typical advertiser has long since ceased to exist.
With Martin Walthert even a head of marketing has been nominated. Even if one had the feeling that Digitec Galaxus never wanted to be part of the industry - with the worthy nomination, it welcomes the successful in-house advertising online retailer. Also appreciated is the work that Andrea Bison - together with partner Alexander Jaggy. Having started from scratch, Thjnk Zurich has quickly become a relevant, successful player in the Swiss creative landscape. Also TBWA CEO Matthias Kiess has had a run in the past year and a half: He has restructured and strategically sharpened his agency, making it fit for the future with new clients and numerous awards under its belt. And Tobias Zehnder? Digital is no longer a discipline of advertising, but has long been deeply anchored in its DNA. Today, Webrepublic is the largest independent and owner-managed digital agency in Europe (and forms as of late with Wirz the synergy project BoB) . High time to send their co-founder Zehnder into battle for the "Egon"! (hae)
Who will succeed Petra Dreyfus, the current "Advertiser of the Year"? You have a say - as a subscriber to our newsletter, you can cast your vote from Wednesday, September 16, 2020.
Not yet receiving our daily newsletter? Here you can subscribe to the mailing list for free.
The election procedure:
Also this year, the decision is made up of two factors, each accounting for 50 percent: the jury vote (each member 1 vote) and the election of the Advertising Week-readership (online voting, each newsletter subscription 1 vote).
The online election is currently taking place. All subscribers to the Advertising week/m&k-newsletter. We will inform you about all details in the newsletter and on Werbewoche.ch.
The Award
The title "Advertiser of the Year" is awarded by the Advertising Week awarded since 1977. Since 2018, it has presented the trophy, the "Egon," as part of the "Best of Swiss Web" award night at the Samsung Hall in Zurich. All previous "Advertisers* of the Year" can be found in the Hall of Fame.
