Heineken: Ready for the Super Bowl 2009
The Dutch brewery Heineken has launched an elaborate advertising campaign at just the right time. Some of its entertaining spots will also be shown during the Football Super Bowl on February 1.
The Dutch brewery Heineken has launched an elaborate advertising campaign at just the right time. Some of its entertaining spots will also be shown during the Football Super Bowl on February 1.
With a Spotwhich revolves around the not-so-secret vices of the female and male sex, the Amsterdam agency TBWA/Neboko is currently the talk of the town. In the advertising film for the Heineken beer brand, a woman proudly presents her new apartment to her friends during a housewarming party. Her pride and joy: a walk-in closet. The friends are overjoyed. However, their expressions of enthusiasm are drowned out by another room. Cut. There, the men are rejoicing over a room of the same size furnished as a Heineken beer fridge.
In another new Heineken spot The ad features actor John Turturro delivering a philosophical monologue on the art of "taking care of yourself" while wandering through the space landscape of the Rose Center for Earth and Space in New York. A similar spot, also featuring the actor known from such legendary film roles as bowling ace Jesus in "Big Lebowsky", will also be shown during a commercial break of the Super Bowl on February 1. The Turturro commercials were realized by the American agency Wieden + Kennedy.
With a Spotwhich revolves around the not-so-secret vices of the female and male sex, the Amsterdam agency TBWA/Neboko is currently the talk of the town. In the advertising film for the Heineken beer brand, a woman proudly presents her new apartment to her friends during a housewarming party. Her pride and joy: a walk-in closet. The friends are overjoyed. However, their expressions of enthusiasm are drowned out by another room. Cut. There, the men are rejoicing over a room of the same size furnished as a Heineken beer fridge.
In another new Heineken spot The ad features actor John Turturro delivering a philosophical monologue on the art of "taking care of yourself" while wandering through the space landscape of the Rose Center for Earth and Space in New York. A similar spot, also featuring the actor known from such legendary film roles as bowling ace Jesus in "Big Lebowsky", will also be shown during a commercial break of the Super Bowl on February 1. The Turturro commercials were realized by the American agency Wieden + Kennedy.
