JWT+H+F: Hollywood brought to Zurich

When leading filmmakers and up-and-coming talents gather once again in Zurich for the 6th Zurich Film Festival (ZFF) from September 23 to October 3, 2010, enthusiasm for cinema will be running high even off the red carpet. This is evident in the official festival trailer, which the JWT+H+F advertising agency developed for the ZFF alongside other communication initiatives.

The festival trailer can be seen in movie theaters, on Swiss television, and online. It shows how cinema—and thus the ZFF as well—changes people’s lives. Zurich is in the grip of movie fever, and a touch of Hollywood is sweeping through the city: famous movie quotes appear in everyday Zurich situations. Swiss star director Reto Salimbeni was brought on board to direct the trailer.

In addition to the festival trailer, JWT+H+F is responsible for other communication initiatives that will support the Zurich Film Festival’s presence before and during the event. For example, there will be, among other things, on Zurichfilmfestival.org There will be an online contest in which movie enthusiasts can guess which films the quotes come from. Several VIP packages are up for grabs. In addition, a poster campaign was developed for sponsors. Here, too, the concept of movie quotes was carried forward, but placed in the context of the respective sponsors.

Representative for the Zurich Film Festival, Spoundation Motion Picture: Nadja Schildknecht (Managing Director), Barbara Furrer (Marketing & Sponsorship). Responsible at JWT+H+F: Remy Fabrikant (Overall Responsibility), Enrico Bachmann, Grischa Rubinick (Creative Direction), Grischa Rubinick (Art Direction), Mathias Bart (Copy), Vanessa Lehmann-Spalleck (Consulting), Rainer Bühler (Strategy). Responsible at Manifesto Films (production): Reto Salimbeni (Director), Shannon Mildon, Daniela Berther (Producers), Daniel Cherbuin (Editor), Philippe Kress (Director of Photography), Denny Spirig (Post-Production Supervisor), LeMob motion design AG (Visual Effects), Roman Camenzind, Hitmill (Music), JingleJungle (Sound Studio), Megarent (Equipment), Egli Film (Post-Production), Kodak (Film Stock), All Einheit (Casting).

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