BSW helps with the agency search
The Association of Advertising and Communications Agencies (BSW) offers tools to help clients choose an agency, available for free download on its website. A guide to selecting an agency, along with information on industry principles and profiles of its members, is intended to assist clients in their search for an agency.
BSW Leading Swiss Agencies, the association of advertising and communications agencies, provides agency selection tools for free download on its Website. Clients looking for an advertising, media or specialist agency can find a guide to choosing an agency in the new "Find an agency" section. Additional help is provided by information on industry principles and member portraits, according to a press release.
The agency selection guide shows various ways to find the right agency - from the direct route via the project order to the time-consuming and costly presentation to competitors. The industry principles, which were drawn up in cooperation with the Swiss Advertising Client Association (SWA), are intended to regulate the cooperation between client and agency. In addition to the range of services and the agency's remuneration, they also describe the rights and obligations of the agency and client.
The agency selection guide shows various ways to find the right agency - from the direct route via the project order to the time-consuming and costly presentation to competitors. The industry principles, which were drawn up in cooperation with the Swiss Advertising Client Association (SWA), are intended to regulate the cooperation between client and agency. In addition to the range of services and the agency's remuneration, they also describe the rights and obligations of the agency and client.
