20 Minuten launches "Lifestyle" channel

"Lifestyle" will cover the topics of fashion, beauty, body & soul, food, living, travel, cars and mobility, and wine, and will be aimed at young people with this mix. In addition to the daily online Lifestyle ration, a double-page spread will be published on Thursdays in 20 minutes and 20 minutesA special Xmas magazine is planned for Christmas. In the app, "Lifestyle" will replace the previous Friday channel. The lifestyle content will also be specially prepared for social media.

Refinery design world

In collaboration with the design agency Raffinerie, a new design world was developed, which is now being launched with a matching national campaign. "The aim was to bring together the stylish sister of 20 minutes to create. Through the consistent reduction of means - black/white and the use of striking typography - the page stands out recognizably from the 20 Minutes universe without losing the DNA of the latter," describes Annina Flückiger, Head of Corporate Content at 20 minutes. The edge-to-edge images also allow the lifestyle themes to be presented in a visually appealing way.

Channel is located in the corporate content area

In order to ensure optimal cooperation between the Lifestyle team, which operates separately from the News editorial team, Commercial Publishing and Sales, Lifestyle - as was already the case in Friday - is located in the Corporate Content division under the direction of Annina Flückiger, thus offering ideal conditions for clearly declared commercial implementations.