JLS develops Micasa 3D app for living(t)spaces
The «Micasa 3D» app bridges the gap between Micasa’s digital and brick-and-mortar sales channels with a host of smart features. The app was designed and developed by JLS Digital.
Image material: Publicis
With the furniture store's new augmented reality app, Micasa customers can easily test which piece of furniture fits best in their own four walls. With the intuitive 3D room planning app, over 400 products in different sizes, colors and variants can be placed in the room as desired, combined and changed in real time using augmented reality. For easy decision-making, favorite products can be placed on the watch list or ordered via the integrated online store.
Use at home or in the branch
The app not only aims to enable convenient setup from home, but also to provide support when customers are in a store. A QR scanner allows products to be scanned in the store or from the Micasa catalog. Favorites can be added to the watch list, retrieved again later and virtually tested with the 3D app
Benchmark in the use of augmented reality
A particular ambition in the project was to implement an easy-to-follow, high-quality and interactive augmented reality mode that could establish itself as a benchmark in the Swiss B2C market. "We are convinced that Micasa 3D fulfills this ambition," said Patrick Minder, CEO of JLS Digital. Crucial to the project's success, he says, was an iterative approach, constant validation of results with the target group, and close interaction between category management and the design and development experts.
Responsible at Migros-Genossenschafts-Bund: Nicolas Barblan, Salomé Harte, Daryl Peter, Luzia Hütten, Ivan Ganarin, Michael Nef, Raphael Indergand, Christina Alessio, Mareike Huprich, Lea Arago, Sabrina Rutz, Natalia Haas, Bianka Swierczynsca, Tanja Reckziegel, Roger Züger. Responsible at JLS Digital: Flavia Engelberger, Nicola Staub, Lukas Vollenweider, Andrin Gautschi, Elio Haas, Dominique Loyal, Adrian Stutzt, Sam Diener.
