Blueheart creates launch campaign for #kulturkanton Aargau
Giving culture a stronger voice. This goal is at the heart of the idea to offer a shared platform to various cultural flagships from across the canton of Aargau. A total of eleven cantonal cultural institutions with significant influence beyond the canton’s borders are set to strengthen the perception of Aargau as a cultural canton.
The campaign, which was launched by the Aarau agency Blueheart under the auspices of the Department of Education, Culture and Sport (BKS), was launched on August 27 as part of an event. The hashtag #kulturkanton (# Canton of Culture) is the campaign's umbrella term, which draws attention to the broad spectrum of the eleven cultural institutions spread throughout the canton. The core message: Aargau's diverse cultural offerings are able to excite, captivate and inspire - and surprise again and again. The motto of the campaign is therefore "surprising ...": surprisingly diverse, different, moving, captivating, playful and much more.
Eleven posters in the formats F12 and F200, a landing page with social wall, where all contributions to the hashtag #kulturkanton flow together, as well as a realization of the hashtag as a 3D sculpture, which travels on a roadshow from cultural institution to cultural institution through the Aargau, were realized.
The eleven cultural flagships in the canton of Aargau:
- Museum Aargau
- Aargau House of Art
- ArgoviaPhilharmonic
- Fantoche, Baden
- KIFF, Aarau
- Swiss Children's Museum, Baden
- Boswil House of Artists
- Muriculture
- Museum Langmatt, Baden
- Stapferhaus, Lenzburg
- Dance & Art Königsfelden
Responsible at the Canton of Aargau, Department of Education, Culture and Sport (BKS): Georg Matter (Head of the Culture Department), Simone Strub (Head of Communications), Sascha Giger (Deputy Head of Communications), Silvia Gebhard and Manuela Cimeli (research assistants). Responsible at Blueheart, Aarau: Olivier Kilchherr (CD Art), Hanno Lietz (CD Text/Concept), Marianne Kieser (AD), Claudio Heller (Image Editing), Frédéric Renzen / Angelica Scholze (Consulting), Nicolas Renzen (Social Media). Photography: Beni Basler, Aarau.
