Rocket shows that things are looking up in central Switzerland #Vorwards
Even in the current challenging situation, many Central Swiss companies are investing in the future. Rocket has implemented a campaign for the Lucerne Economic Development Agency and its partners that shows that things are also looking #forward in Central Switzerland.
Whether it's investments in hydrogen technology at Auto AG Rothenburg, an innovative mountain railway project such as Titlis 3020, or the digitalization of furniture production at the family-owned company Veriset - many companies from Central Switzerland are continuing to invest in the future right now.
In order to make these changes visible, the Lucerne Economic Development Agency, the Central Switzerland Chamber of Commerce and Industry IHZ and the Lucerne SME and Trade Association KGL together initiated the #VorwärtsAufwärts campaign.
CEOs and entrepreneurs tell of investments
In short film portraits, entrepreneurs talk about the investments they make, regardless of whether it is continuous employee development/expansion of HR or complete infrastructures.
The campaign relies on statements in the form of short videos that reach decision-makers in central Switzerland via LinkedIn and other digital channels. So far, the "Good News" has attracted a very high level of attention and is encouraging entrepreneurs to look positively to the future.
Rocket is responsible for the conception, creation with graphics and video as well as programming and media planning of the campaign.
