Kargo and Pro Velo launch "Cyclomania" bicycle promotion campaign
Kargo Kommunikation won the pitch and developed a creative campaign for Pro Velo Switzerland’s new cycling promotion, «Cyclomania.».
Pedaling is particularly worthwhile in September: With Cyclomania, Pro Velo Schweiz is launching a new nationwide campaign to promote cycling, in collaboration with Swisscom and Panter and with the support of Energie Schweiz and the Mercator Foundation.
Velo-Challenge
The campaign will be held for the first time in September, with a total of 19 challenges in 80 communities, cities and regions. Interested parties can now register for the campaign via the free participation app and continuously track their mobility behavior. The most diligent cyclist can look forward to strong calves and attractive prizes.
Kargo provided the national Velo-Challenge with a name and a creative appearance. In addition to the catchy key visual, various other advertising media were designed to optimally pick up the desired target group at different touchpoints. The agency took over the entire conception of the campaign setup as well as the control of the different creatives and ads on the various channels.
Responsible at Pro Velo: Anna Schuler (Project Manager Cyclomania); Claudia Bucher (Head of Corporate Communications); Stephanie Amsler (Project Associate). Responsible at Kargo: Christoph Balsiger (Creative Direction); Fabia Dellsperger (Art Direction); Nicole Balsiger-Gerber (Strategic Consulting Digital); Lea Masserini (Project Management); Jorge Martinez (Animation); Pasquale Herren (Graphics).
