Jung von Matt/Limmat: New life, new normal, Newhome
Jung von Matt/Limmat and the real estate portal Newhome are presenting the new campaign, «When Your Life Needs a New Home.» The campaign’s commercials were produced and edited using remote direction and livestreams. The real estate portal’s new brand identity was designed by Jung von Matt/brand identity.
Newhome launched in early summer 2020 with a redesigned and reimagined real estate portal with industry-exclusive features such as the Travel Time feature (Werbewoche.ch reported). The goal: Build a real estate ecosystem for renting and buying properties that picks up everyone from the student moving out of her home to the savvy homebuyer.
New normal - no problem
For the new appearance and offer of Newhome, Jung von Matt/Limmat realized an awareness campaign with TV and online spots - during the lockdown. Based on the long-term communication platform "When your life needs a new home", stories are told that we all know: Sometimes everything in life is new and thus attracts even more new things. New hobbies, new ideas, new career steps, new successes, and even a new home. The real estate portal wants to accompany Swiss people when it's time for something new, without problems and with just a few mouse clicks.
The campaign has been online and on TV since mid-August. From mid-September, it will be supplemented by a dynamic banner campaign.
Responsible at Newhome: Silvio Frei (Marketing Manager & Product Owner); Julia Zon (Marketing Manager/Scrum Master); Jean-Pierre Valenghi (CEO). Responsible at Jung von Matt/Limmat: Lorenz Clormann, Sören Schröder (Creative Direction); Fabian Zahner (Text); Michel Kissling (Art Direction); Philipp Siegenthaler (Strategy); David Offermann (Project Management), Nick Schoberth (Client Director). External partners: IT'S US Media Berlin. Media Cutter.
