Blick am Abend becomes the entertainment brand Hype by Blick
"Blick am Abend" is becoming "Hype by Blick": Starting now, the Blick Group’s new social media brand aims to provide daily entertainment with memes and videos. As part of the channel’s rebranding, Blick is also collaborating exclusively with influencers for the first time to create video content.
The realignment of the former brand Evening view is based on a refreshed brand presence and a further developed concept: "Hype knows what the net laughs at and which memes have viral potential," the Blick Group is convinced in a statement.
"The View-Group is one of the leading Swiss media brands in the social media world, with around 1.4 million interactions per month on Instagram and Facebook alone. With Hype by Blick, we're hitting a nerve and offering exactly the content that our ever-growing community wants," explains Katia Murmann, Editor-in-Chief of Blick.ch and Head of Digital at the Blick Group.
On board: Comedian Kiko supports Hype by Blick together with other influencers.
To ensure that the entertainment brand also scores with its social media audience in the future with authentic and diverse video content, the editorial team is working exclusively for the first time with creative Swiss people who have made a name for themselves in the comedy scene and on social media. View has already been able to win the following influencers for Hype: Nicu and Ismael, known online as "Kochersee"; comedians Charles Nguela, winner of the "Swiss Comedy Award 2014," and Frank Cabrera Hernandez aka Kiko from Kikomedy; and the Swiss influencer duo Hoti and Nali from "Swisscomedytv." Further collaborations will start in the coming weeks and months.
"We are delighted to have attracted six exciting personalities to work with us and become a platform for Swiss comedy talent with Hype by Blick," said Bettina Widmer, responsible for Hype and Verticals at the Blick Group.
