It is advised not to lick your fingers
Regarding current hygiene regulations, fast food chain Kentucky Fried Chicken has decided that its iconic slogan is not currently appropriate.
Some people might find it hard not to lick their fingers clean after a hearty KFC meal. After all, there's a reason why the fast-food chain has been advertising "it's finger lickin' good" for over 60 years. The slogan is one of the best-known advertising claims of the 20th century. Whether the finger lickin' is really due to the delicious food or the general messiness remains to be seen.
Which is obvious: In times when hygiene is particularly important, such a slogan has a hard time. That's why KFC has decided to give the slogan a time-out. It's really not the best idea to lick your fingers at the moment.
According to statements from the company, the slogan will be reinstated when the time is right. Until then, the slogan will be hidden, distorted and crossed out. A well-intentioned gesture - translated into a clever marketing tool implemented by Mother UK.
