Wirz and Melectronics show what is just right
Wirz's new image campaign for Melectronics shows what can happen if people are tempted to make a purchase without individual advice.
The Migros electronics retailer has a new claim and is celebrating it with an image campaign that focuses on the expertise of its consultants.
Wirz has developed a modular film concept for this purpose, in which typical fail purchases are pointedly shown in the shortest possible time. The biggest TV, the trendiest notebook, the most expensive cell phone or the most powerful vacuum cleaner are not right for everyone. It's better to get expert advice from Melectronics beforehand.
The films will be broadcast as a 20-second online version, a 25-second TVC and 6-second bumper ads. The campaign is also accompanied by a social media competition: The winner is the person who can most convincingly explain why the prize in question would be just right for him or her. The campaign will be shown nationwide on TV, online as films and banners, as DOOH and as print ads.
Responsible at Melectronics: Lukas Vasvary (MarKom Fachmärkte Melectronics); Flurina Widmer (MarKom Fachmärkte Melectronics); Christina Gelmi (Campaigning); Beatrice Lütjens (Digital Campaigning & Promotions); Simone Blaser (Media); Anne Höpfner (Channel Management & Innovation); Nicole Stettler (Content Marketing). Responsible at Wirz: Caspar Heuss, Matthias Fürst, Florian Siegrist, Jannic Mascello, Evelyn Schellenberg, Adrian Busse (creation); Marleen Diener (strategy); Erasmo Palomba, Nadja Kilchhofer (agency producing); Simone Jehle, Jan Keller, Fabian Nold, Barbara Waldvogel (Consulting); Thomas Peller, Désirée Guzzo, Oliver Faes, Yussef Serrat, Sherif Ademi (Media Realization); Marina Klauser (Directing); Jonathan Heyer (Photographer); All in Production, Filmgerberei (Production).
