Mainland: "Successful through the crisis" with Pricewaterhouse Coopers
The advertising agency Festland has realized a cross-media campaign for Pricewaterhouse Coopers (PWC). The aim is to position the auditing and consulting firm as a reliable companion in uncertain times.
The advertising agency Festland has realized a cross-media campaign for Pricewaterhouse Coopers (PWC). The aim is to position the auditing and consulting firm as a reliable companion in uncertain times with the slogan "Successfully through the crisis". Monolithic advertisements in the business press as well as video advertorials and wallpapers on business-related online portals are being used.
The economic crisis is putting companies and their managers under extreme pressure, according to a press release issued by the agency on Tuesday. The Pwc/confidence website therefore provides decision-makers with ten priorities for the crisis as well as more detailed information on PWC's services. All advertising material refers to the homepage.
The economic crisis is putting companies and their managers under extreme pressure, according to a press release issued by the agency on Tuesday. The Pwc/confidence website therefore provides decision-makers with ten priorities for the crisis as well as more detailed information on PWC's services. All advertising material refers to the homepage.
Responsible at Pricewaterhouse Coopers: Markus Koch (responsibility), Mirko Paci (marketing/communications). Media planning: ZipMedia, Zurich.
