Wirz for Graubünden Holidays: Family vacations out of the picture book
With «Gian and Giachen and the Little Girl Madlaina,» Wirz and Graubünden Ferien are sparking interest in family adventures in the canton of Graubünden. The launch of the children’s book is being supported by the Kinderwelt platform, which has been given a fresh fall makeover and now offers family activities, readings, and a web app.
In Graubünden, the larches are turning golden yellow. Autumn is coming, and the ibexes Gian and Giachen do what they do every year: wish all the animals a good night as they prepare for hibernation. But when they arrive at the Mungg family, two sad parents are waiting for them. The reason: the Munggamaitli Madlaina has run away because she didn't want to go to bed. Gian and Giachen promise that they will find Madlaina. Will they manage it?
The autumn book was designed by the illustrator Amélie Jackowski and is again published in German, English and Romansh.
A children's book as a vacation planner
With the children's book, Graubünden wants to inspire families about the diversity of experiences in Graubünden. "The children's book is set in a wide variety of places in Graubünden and brings children and parents alike closer to our spectacular natural surroundings. So it's also a charming vacation planner," explains Martin Vincenz, CEO of Graubünden Ferien.
The children's book world of Gian and Giachen is digitally transformed into a platform for family vacations - with specific offers, events such as lectures, and a web app with which children can playfully discover the original settings from the books in real nature.
Family events with Gian and Giachen
The two Graubünden natives who have lent their voices to the ibexes in the TV commercials for years - comedian Claudio Zuccolini and singer Sergio Greco - appear in public as Gian and Giachen for readings of the story. Thus, many family events also take place during the campaign.
The children's book "Gian und Giachen und das Munggamaitli Madlaina" is now available in stores and on Children's world-in-graubuenden.ch available.
Responsible at Graubünden Ferien: Martin Vincenz (CEO); Yves Luetolf (Head of Product and Experience Marketing); Marc Held, Mike Frei (Product and Experience Marketing). Responsible at NordSüd Verlag: Andrew Rushton (Deputy Managing Director / Associate Publisher); Andrea Naasan (Editor / Editorial Department). Responsible at Wirz: Alain Eicher (ECD); Adrian Huwyler, Nico Keramaris, Björn Bippus-Brender, Angelo Mabellini, Aline Herzog, Anina Eugster (xLab); Fabian Nold (Consulting); Erasmo Palomba (Agency Producer); Rino Frei (Image Editing). Animations: David Fritsche (Guave Motion). Programming PWA: Simon Huber, Samuel Steiner (Renuo). Programming CLP: Jim Schmid (1up GmbH). Illustration: Amélie Jackowski.
