Swissclick expands online marketing for Marionnaud Parfumeries

Swissclick will drive forward Marionnaud Parfumeries' online marketing in 2009. The online store is to be expanded in a targeted manner and used even more as a complementary sales channel to the stores and mail order business. After the perfumery chain changed its online store last year with a focus on design and user-friendliness, the emphasis this year will be on customer acquisition, customer loyalty and innovation.
Media consumption on the Internet has increased considerably, which is why the relevance of online marketing in the perfumery chain's overall marketing mix has also increased significantly, Peder Casanova, Head of Marketing at Marionnaud Parfumeries, was quoted as saying in a press release on Tuesday.