Last but not least: Shell positions itself as the "good guy"
BP currently has a bad public image. Shell is now taking advantage of this to position itself as the "good guy.".
Despite all attempts to improve its badly damaged image, BP is seen in a bad light by the public. Everyone agrees on that. Shell is now using this for its own image campaign:
Probably not a bad image campaign - but there is a lot to be said for credibility:
www.guardian.co.uk
The film is also already being commented on diligently on Facebook:
www.facebook.com/WuV
Probably not a bad image campaign - but there is a lot to be said for credibility:
www.guardian.co.uk
The film is also already being commented on diligently on Facebook:
www.facebook.com/WuV
