Lowe: Visiting Europe's metropolises with the Mini
The advertising agency Lowe has developed a promotional campaign for Facchinetti Automobiles. The campaign is designed to raise awareness of the Mini among as many people as possible.
The advertising experts at Lowe have developed a promotional campaign for Facchinetti Automobiles to make the Mini known to as many people as possible. In the campaign, the advertising agency, which is part of the Draftfcb/Lowe Group, illustrates what you can do with a Mini if you can test drive it for a whole weekend: You travel with it to the most popular big cities in neighboring countries.
The advertising motifs show well-known landmarks in Paris, Berlin, Vienna, etc. However, they all have a no-turning sign. This sign is intended to make people aware that the rented Mini is only available for a weekend and must be returned on Sunday evening.
The promotional campaign has been launched with free postcards and other below-the-line measures. Facchinetti's promotion has now also been adapted by other Mini representatives in German-speaking Switzerland and Ticino.
The advertising motifs show well-known landmarks in Paris, Berlin, Vienna, etc. However, they all have a no-turning sign. This sign is intended to make people aware that the rented Mini is only available for a weekend and must be returned on Sunday evening.
The promotional campaign has been launched with free postcards and other below-the-line measures. Facchinetti's promotion has now also been adapted by other Mini representatives in German-speaking Switzerland and Ticino.
Responsible at Mini Switzerland: Patrick Cupelin (Head of Mini Switzerland), Jonas Theiler (Head of Mini Communications), Daniel Knöpfel (Directeur Facchinetti Automobiles). Responsible at Lowe: Florian Birkner (CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Nicolaj Förderer (graphics), Matteo Lonati, Janine Rietmann, Laura Müller (consulting).
