Jung von Matt/Limmat and SportXX celebrate the small big successes
SportXX and Jung von Matt/Limmat are highlighting the small but significant successes of recreational sports in a branding campaign, bringing a sense of lightheartedness back to sports. The campaign features recreational athletes celebrating their small but significant sporting achievements, which they’ve attained with expert and personalized guidance from SportXX staff.
Esther crosses the roaring mountain stream and rejoices in a way that one is usually only used to seeing from professional athletes at big competitions. But every amateur athlete knows it too: The small personal successes that bring all the more fun into the sport and spur us on to do more.
This is also what the current SportXX campaign is all about. You don't have to be a professional athlete who has just broken a world record to enjoy exercise. The focus is on the small, big moments of success. In the new image campaign, SportXX and Jung von Matt/Limmat put these moments in the spotlight.
Everything for personal sports success
The TVC from the Trekking theme area accompanies the amateur sportswoman Esther on her sporting success in the mountains. Also on board are SportXX employees who know exactly what their customers need and accompany them literally all the way to the hiking trails of the Alps.
The TVC is flanked by digital measures and classic ad formats. The campaign will run throughout Switzerland in three languages from the end of August 2020.
Responsible at SportXX: Nadja Agreda (MarKom SportXX); Giovanna Colucci (Campaigning); Sara Grieb (Campaigning); Franziska Fischer (MarKom SportXX); Valeria Marra (Media). Responsible at Jung von Matt/Limmat: Lorenz Clormann, Hanja Heuss (Creative Direction); Frederik Dreier, Fabian Zahner (Text); Vitalli Peters, Ben Staudenmann, Marcello Koch (Art Direction); Christian Omlin (Strategy); Anoushé Dastmaltschi, Fabienne Wich, Annika Bauer, Pia Grossniklaus (Project Management); Annika Seidel-Gudelj (Managing Director SportXX). Responsible at Jung von Matt/services: Pepe Kägi, Fabrizio Rutishauser (image processing). Responsible at Stories: Michèle Seligmann (Executive Producer); Marc Wilkins (Director); Jan Mettler (DOP); Meret Früh (Producer); Christian Eser (Gaffer); Diego Reinwald (Sound); Robin Fessel (Art Director); Marion Fritschi (Styling); Matteo Leone (Make up); Jann Anderegg (Edit); Edoardo Moruzzi (Post Supervisor); Jürgen Kupka (Color Grading). External partners: Jan Eric Euler (Photography).
