TrueStory and Alnatura: My organic for every day
As part of a branding campaign for Alnatura’s diverse organic product line, TrueStory conceived and produced three supermarket stories. At the heart of the campaign are three consumer videos that are interconnected but are also designed to appeal to specific target audiences on their own.
The protagonists of the three video spots - Sara, Max and Moni - discover Alnatura's countless organic offerings. In the process, their paths cross again and again, even though they all have different shopping needs. The three stories tell of these individual needs and show that they can all be met in the Alnatura organic supermarket. True to the motto: My organic for every day.
In general, the demand for organic products is steadily increasing in Switzerland. If you want to buy them, you can now find a good range in more and more supermarkets. Nevertheless, many Swiss people still do not know that there is an organic supermarket with 5,000 products from well-known organic brands.
Responsible at Alnatura: Sven Guggenheim (overall responsibility); Anja Brühlmann (project management). Responsible at TrueStory: Michel Bognar (project management); Norbert Rieger (CD); Elie Kerbage (text); Luca Steiner (production).
