Coop and 20 Minuten launch "Coopzeitung Weekend" together
Coopzeitung and 20 Minuten, Switzerland’s two largest newspapers, are joining forces to launch a new, trendy magazine just before the weekend. Starting immediately, «Coopzeitung Weekend» will be published every Friday in three languages in the center section of 20 Minuten.
The Coop newspaper and 20 minutes launch with Coop newspaper Weekend a magazine "for the perfect start to the weekend," according to a statement. The newspaper will be published once a week on Fridays with a length of 16 pages as a newspaper in the middle of the federal newspaper of 20 minutes will be published. The first issue will be published on Friday, August 21, 2020.
Target group: Young and young at heart
Coop newspaper Weekend brings lifestyle and trend topics to the young and young at heart. With content such as recipes, lifestyle and sustainability tips, ideas, competitions and puzzles, and a website geared towards the young. Coop newspaper With a layout based on the Weekend, the newspaper is aimed at a young target group. The articles are written by the new Weekend editorial team, which is made up of journalists from the German-, Italian- and French-language editions of the Coop newspaper is composed of. Advertising sales are also handled by Coop.
"Believing in the impact of print"
Joos Sutter, Chairman of the Executive Board of Coop: "20 minutes Its newspaper appeals to a very broad audience, but especially to the younger readership, and thus complements the Coop newspaper ideal. Furthermore appears 20 minutes, as well as the Coop newspaper, trilingual, so that we will also be present in all parts of the country with the new "little sister"."
Marcel Kohler, Managing Director 20 minutes: "We are delighted that we can now launch this innovative and exclusive newspaper in the paper with Coop, with whom we have already had a proven partnership in the advertising market for 20 years and more recently for our distribution boxes, and thus offer our readers additional reading for the weekend. Together, we believe in the impact of print and are convinced that we can offer added value to our readership with this new content."
