Get up close and personal with Magnum bath towel

A glance at Zurich's Enge lakeside resort on a midsummer Sunday afternoon shows: In this country, Corona has apparently been overcome. People can once again spend the whole day sizzling in the sun in close proximity to each other and no longer have to deal with annoying distance rules. What visually looks like crowding corresponds to the virus-related reduced number of From 310 peoplewho romp around the small jetty around the lake pool. It is begrudged them. After all, life must go on at some point. Wonderful. Don't forget the sunscreen!

Other countries are less far along when it comes to ushering in the post-Corona era and back-to-good-old-normal. Spain, for example. The FOPH continues to advise against non-essential travel, and the country continues to struggle with high case rates.

Magnum teamed up with Madrid-based agency Lola MullenLowe to find a way to get some much-needed distance on the beach or in the bath: Three artists and designers created oversized bath towels, interpreting the iconic glacé silhouettes in their own way. Three meters long, three meters wide. Freely according to the motto: "Keep the distance - keep the pleasure."

Keeping distance with branded distance gadgets: Burger King already had a similar idea with the agency Grabarz & Partner in Germany (Werbewoche.ch reported). In contrast to the bulky joke crown, however, you can confidently use the neat Magnum bath towels in the future - once Corona is really over.