Serviceplan Suisse: Seize opportunities now with Credit Suisse
Current challenges in the real estate market create future opportunities. Serviceplan Suisse promotes Credit Suisse's mortgage offers by pointing out precisely these changes.
Changes often bring new challenges - and at the same time offer new opportunities. In the real estate market, too. In order to identify and exploit these opportunities in good time, Credit Suisse offers its clients a wide range of flexible mortgage products - both online and offline.
Under the campaign motto "See it as an opportunity," Serviceplan Suisse used figurative analogies to get to the heart of these mortgage offers. The laptop on a cushion in the living room, for example, symbolizes the fact that we will be working more at home in the future - and that this will also change the demands on home ownership. Another visual with building blocks shows how easy it is to extend mortgages with the new online solution in just 2 minutes.
The aim of the campaign is to publicize Credit Suisse's new mortgage offers - and at the same time to underline the expertise of mortgage advice, which is becoming increasingly important in the difficult real estate market. The campaign has been running since Monday in Credit Suisse branches and on various digital advertising media and online channels.
Responsible at Credit Suisse: Roman Reichelt (Head of Marketing & Sponsorship); Judith Schulte (Head of Marketing Initiatives & Advertising); Anja Herrmann, Cyrill Steiner, Effi Balandies (Marketing Private Clients); Angelo Pellicorio, Melanie Rosner, Gabriela Troxler (Digital Content & Data Marketing); Tanja Klotz (Media & Advertising Strategy). Responsible at Serviceplan: Nadja Tandler (art direction); Peter Liptak (text); Michael Kathe (creative direction); Selma Caglayan, Edi Walker (consulting); Marcin Baba (executive creative direction); Pam Hügli, Raul Serrat (overall responsibility).
