Stephan Sliwensky becomes Head of Digital at TBWA\Zurich
TBWA\Zurich is expanding its digital expertise. Stephan Sliwensky moves from Mediaschneider to the agency, where he joins the management team as Head of Digital.
Stephan Sliwensky has many years of experience in strategic and operational marketing communications, especially in the digital field. Comprehensive know-how in data-driven marketing in an integrated all-media approach including campaign analysis, reporting and optimization round off his profile.
Stephan Sliwensky laid a solid foundation for his career with a Master of Art in International Business from Munich Business School and a degree in Business Administration. His subsequent career is very media-driven and builds on strategic know-how. His stations are broad and include Heye OMD (Group Head Digital Planning) in Munich, MediaCom (Deputy Director Interaction) in Zurich and most recently he spent over four years at Mediaschneider as Managing Director for clients such as Swisscom, Helsana or the Carlsberg Group.
With his addition, TBWA\Zurich strengthens the Brand & Business Consultancy unit and ensures ideal coordination and fusion of strategy, creation and media.
