Kind regards starts solidarity action for Lucerne Festival
The Lucerne Festival and Freundliche Grüsse are raising awareness of the plight of freelance musicians in Switzerland through the #SolidarityForMusic campaign. You can participate by donating sheet music.
Freelance music professionals from classical to pop have been hit particularly hard by the Corona crisis. The vast majority of performances this year have been cancelled from one day to the next. As a result, the Lucerne Festival has commissioned Freundliche Grüsse to develop a campaign to draw attention to the plight of freelance musicians in Switzerland.
The charity campaign started on Wednesday, parallel to the "Life is Live" festival, and is scheduled to run for 16 days. Participants film themselves interpreting Beethoven's Ode to Joy. They can sing, drum, clap or rap. The video is then uploaded to the campaign website Solidarityformusic.ch - and you have already made your personal donation of sheet music.
The barometer of collected music notes increases with each uploaded video, showing solidarity with freelance musicians. The number of notes per video increases when several participants are creative together or even a band, orchestra or choir is used.
Those who do not want to play music can simply donate a sum of money on the website.
At the end of the project, all contributions from partners in the campaign and the monetary donations collected via the campaign website are transferred to Sonart, the Association of Music Professionals in Switzerland. They distribute the funds to freelance musicians in need who have applied to Sonart for financial support. In addition to numerous well-known musicians such as Cecilia Bartoli, Crimer, Francine Jordi, Knackeboul, Patricia Kopatchinskaja and Erika Stucky, the solidarity campaign is also supported by a prominent patronage committee - including Federal Councilor Alain Berset.
The action will be accompanied on Lucerne Festival's social media channels - the most creative contributions will be shared and collected under the hashtag #SolidarityForMusic.
Responsible at Lucerne Festival: Michael Haefliger (artistic director); Marianna Rossi, Luca Gnos (sponsoring); Bettina Jaggi (marketing); Nina Steinhart (media); Jacqueline Saner (social media); Christiane Weber, Felix Heri (artistic office). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Manuela Brunner (overall responsibility); Andrea Aegerter (consulting); Res Matthys, Berni Brungs, Morris Lötscher, Grégoire Vuilleumier (text/concept); Mara Schwegler, Norihito Iida (art direction); Marty Trezzini (film production); Isabelle Schmid (social media strategy); Violetta Digital Craft (website programming).
