Like Zoom, but in real life
BBDO New York, together with Snickers, heralds the return to normality. But not everyone has noticed yet.
You quickly get used to new circumstances - humans are adaptable creatures. For many of us, zoom and team meetings have become the norm. A pleasant side effect is that legwear can be dispensed with in the home office. The only thing that matters is what the webcam captures.
BBDO New York launched a new Snickers campaign on Aug. 10 that departs from the years-old "You're not you when you're hungry" concept. At least a little. What remains unchanged: If you're hungry, you don't have your head in the game and you're fair game for putting your foot in your mouth.
Even if the Corona crisis is anything but a laughing matter for many people: it's nice when the advertising industry doesn't forget that life also has funny sides.
