Katja Grauwiler is new CEO Switzerland for PR/ticular - Agency expands internationally
As part of the international expansion strategy of the boutique agency for PR and brand relations PR/ticular, Katja Grauwiler joins the agency as CEO Switzerland.
Katja Grauwiler (left) takes over the operational management of PR/ticular's Swiss business together with founder Lucy Tallo (right).
Founded in 2012 by Lucy Tallo, the agency is based in Zurich and Lausanne and specializes in lifestyle, luxury and consumer goods. After eight years of operation in Switzerland, the agency is expanding this fall with offices in Los Angeles and Mumbai. Additional offices in Berlin/Munich and Bangkok are planned for early 2021 at the latest.
Katja Grauwiler new CEO Switzerland
As part of this expansion strategy, Katja Grauwiler will assume the newly created role of CEO Switzerland with immediate effect. In this role, she will share operational responsibility for the Swiss business with Lucy Tallo. Lucy Tallo will also devote more time to the strategic development of national and international projects.
Grauwiler has many years of international experience on the corporate and agency side, particularly in the luxury and consumer goods and lifestyle sectors, as well as a close-knit network of relationships around the globe. In the past, she has worked for numerous clients from a wide range of industries such as fashion, beauty, hospitality, design and art.
"We are delighted to be able to continue to grow in these challenging times and to bring on board Katja, a very competent professional with leadership qualities," says Lucy Tallo. "Thanks to her holistic understanding of public relations and managing an agency, she will strengthen our team with her broad know-how and be able to successfully master all tasks in this often fast-paced and challenging environment. Her strength also lies in linking a variety of channels such as conception, online communications, corporate communications, media relations, event management, marketing and sponsorship."
International expansion strategy
The strategic decision to expand was made after evaluations of the growing demand from international lifestyle and luxury brands for customized and full-service PR services.
