The part of Burger King that even Burger King would like to do without
A bold campaign by Burger King in Brazil: Since the restaurants are often not worth visiting at night, nighttime delivery makes sense.
The night has its own audience: drunk, exhausted, excited, aggressive, cheerful - everything a little more extreme, everything a little livelier. For the uninvolved, the sober: everything a little more troublesome. Fast food restaurants know what they're talking about. Everyone who is spontaneously hungry gathers in their branches at night.
Burger King makes a virtue of necessity in Brazil and publishes a compilation of the wildest night scenes. Anyone who has ever visited a Burger King at dawn knows what it's like, they say afterwards. The good news: for everyone else, it's not necessary to find out - the company now delivers to your home until 6am.
Advertising that you no longer have to enter your own restaurants - brave. The David São Paul agency shows how it's done.
