McCann-Erickson: Spreading a sense of freedom for Studio Line
The advertising agency McCann-Erickson has developed a global communications strategy for Studio Line. The goal is to convey the message «Freedom and unlimited possibilities.».
The advertising agency McCann-Erickson has designed a global communication concept for Studio Line with banners, logo, tag'on and advertisements. The message to be conveyed is "freedom and unlimited possibilities". To underline this message, a partnership was entered into with the Crans-Montana Champs Open. The event for snowboard freestylers and freeskiers, which takes place this year from February 4 to 8, is the ideal partner for Studio Line, as both convey the feeling that anything is possible, writes the agency in a press release on Wednesday. Special events are also planned during the snow sports event.
