Clear Channel wants to see the summer of the Swiss
Now that the lockdown is over, the Swiss are back out and about—and are likely spending more time exploring their own country this summer than ever before. Under the slogan “#zeigdeinensommer,” Clear Channel is inspiring people to enjoy vacations and activities in Switzerland.
In the current campaign, selected Clear Channel employees can be seen enjoying their leisure activities in Switzerland. Now it's Lake Sempach instead of Venice Beach, rugby on the Allmend instead of with the Kiwis and Harley riding at Hundgellen instead of on Route 66. Clearchannel.ch/showyoursummer Clear Channel is calling for people to submit their own pictures showing summer in Switzerland. With a bit of luck, the snapshots will soon be shown on Clear Channel's digital screens.
Swiss vacations instead of travel fever
A glance at the streets and squares shows a clear picture - people are on the move and enjoying their new freedom. Out-of-home is benefiting from the renewed increase in mobility, offering higher frequencies and increasing reach. Brands should now be back in the limelight. Under the motto #zeigdeine campaign Clear Channel has put together a summer package that is available on request.
