Lowe for Cablecom: Untying the knot in the cable
The Lowe agency, part of the Draftfcb/Lowe Group, has designed a poster and advertising campaign for Cablecom. This is intended to advertise the increase in quality of the cable network.
The Lowe agency, part of the Draftfcb/Lowe Group, has designed a poster and advertising campaign for Cablecom. The aim is to promote the improved quality of the cable network. Four subjects dramatize the speed disadvantage of the other cable network providers. The ads are intended to visualize the feelings that arise from slower surfing, the agency wrote in a press release on Wednesday.
The campaign has been running throughout Switzerland since the beginning of the year and is also accompanied by a mailing and special formats in the free newspaper 20 Minuten.
The campaign has been running throughout Switzerland since the beginning of the year and is also accompanied by a mailing and special formats in the free newspaper 20 Minuten.
Responsible at Cablecom: Oli Bergmann (Head Marcom & Brand), Anna-Marie Siroka (Marcom Specialist Broadband). Responsible at Lowe: Daniel Comte (ECD), Nicolas Vontobel (CD), Sebastian Hugelshofer, Patricia Harzenmoser (AD), Beat Egger, Boris Beuckmann (Text), Melanie J. Auerbach (Art Buying), Rolf Jeger, Gina Armellino (Consulting).
