Fachwerk creates name and branding for the new thermal spa Baden
During a press event organized by ThemalBaden, the name and branding were unveiled. The new thermal spa is called Fortyseven and is the first wellness spa in Switzerland. Fachwerk is responsible for brand development and brand management.
Fachwerk CEO Nektarios Thanasis explains to guests how the Fortyseven got its name. (Image: ThermalBaden AG)
The agency from Sursee had been in won through in a multistage pitch and developed a brand identity and brand strategy for the thermal spa. "The name Fortyseven is a core element of the identity and represents the philosophy of the holistic offer through its purism," says Nektarios Thanasis, CEO and partner of Fachwerk Kommunikation.
Responsible at ThermalBaden: Nina Suma (Managing Director ThermalBaden); Marc Bertschinger (CEO Thermalbäder Baden, Bad Zurzach, Bad Säckingen). Responsible at Fachwerk Kommunikation: Nektarios Thanasis (CEO & Partner); Tino Heuter (Creative Director); Julia Hofmann (Art Director); Damian Wolfisberg (Head of Consulting & Senior Consultant); Martina Mach (Consultant).
