In Flagranti continues prevention campaign for GVB
The Lyss-based agency In Flagranti is building on its successful prevention campaign for the Bern Building Insurance Company (GVB) and providing tips and information on how to deal with fire hazards.
Barbecues, candles, cigarettes and electrical appliances caused 300 fires last year in the canton of Bern alone. Therefore, the GVB wants to sensitize people in dealing with these fire hazards and fulfill the legal prevention mandate towards the population of the canton of Bern with the prevention campaign "open fire". in flagranti communication has further developed the very successful campaign from last year for this purpose.
GVB fire laboratory
The new multimedia campaign focuses more on surprising knowledge and simple tips to raise awareness. All measures lead to the newly designed landing page Firestop.ch. At its center is the GVB fire instructor Stefan Held, who draws attention to the dangers of grills, candles, cigarettes and electrical appliances in numerous explanatory videos and fiery experiments.
The prevention campaign will run from June 2020 to the end of February 2021 in several stages, each with a focus topic. The entire area of electrical appliances is new. These are the starting point of numerous fires in the canton of Bern. The campaign is bilingual in German and French. In Flagranti is responsible for the concept, strategy and realization of the prevention campaign. The videos were produced together with Crunch and Boutiq. Ads&Figures is in charge of the digital activation.
