Exxtra: National collection campaign for Swiss Mountain Aid realized
Swiss Mountain Aid will launch this year's national fundraising campaign on February 1. Through mid-February, it will call for solidarity with people in mountain regions through newspaper ads, radio and television spots, and letters.
Swiss Mountain Aid is launching this year's national fundraising campaign on February 1. Until mid-February, it is calling for solidarity with the people in the mountain region with advertisements, radio and television reports on SF and Radio DRS as well as by letter. The campaign was implemented by the Zurich agency Exxtra Kommunikation
The aim is to show how important support is for the mountain population, according to a statement from Berghilfe. Living conditions are more difficult for people in the mountains than in the lowlands. Jobs, education and shopping opportunities are rare in many places and the future is uncertain. The solidarity of broad sections of the population is therefore crucial for the healthy economic, social and scenic development of the mountain region.
The aim is to show how important support is for the mountain population, according to a statement from Berghilfe. Living conditions are more difficult for people in the mountains than in the lowlands. Jobs, education and shopping opportunities are rare in many places and the future is uncertain. The solidarity of broad sections of the population is therefore crucial for the healthy economic, social and scenic development of the mountain region.
