Moving Forward: Rosarot realizes target-oriented appearance for Akad

For over 60 years, Akad has been helping people with a thirst for knowledge to make their educational careers more flexible and thus expand their opportunities on the job market. Thanks to the trend towards lifelong learning, the topic is more topical than ever. Akad is responding to this with modern learning methods and a new, dynamic way of communicating.

The "Moving forward" brand concept

Education is always an investment in the future. The "Moving forward" concept developed by Rosarot takes this fact into account at all levels and is correspondingly dynamic and consistently forward-looking. A fresh, modern visual world with people of different ages and backgrounds - looking confidently towards their own future - underlines this claim at the image level. The "Forward" design element runs through all communication media and is therefore also used at product level and in all tactical campaigns.

Dynamic tactical campaigns

The new brand identity now enlivens all means of communication, both online and offline: from internal templates or stationery and factsheets on the individual courses to invitations to information events on the study programs. A poster at Bern railroad station is also intended to attract attention. The new concept was widely used digitally and brought closer to the target group, particularly through social media campaigns and display banners. With a headline concept that was also newly developed, these invite people to think about further education and thus also ensure the desired attention.