Make taste great again
When you have a cold, even the juiciest burger or the fruitiest ice cream can taste like cardboard. McCann Health illustrates this in a campaign for Nasojet.
Mainly in winter, but also in summer, people are repeatedly afflicted by a persistent nuisance: The common cold makes us tired, listless - and often we temporarily lose our sense of taste. You could actually just eat cardboard, because you don't taste any difference anyway.
McCann Health Brazil picks up on this aspect and uses hamburgers, hot dogs and ice creams made of Styrofoam and cardboard in its poster campaign for Nasojet. At least there are antidotes such as soothing nasal sprays that quickly provide relief. So the meal can soon be fully enjoyed again.
