iundf MT implements campaign for omichannel platform Coop.ch
The Zurich-based agency iundf Marketing Technology developed the new integrated campaign «More Than Just an Online Supermarket» for Coop, centered on the new omnichannel offering on Coop.ch.
By merging Coop@home and Mondovino on the new Coop.ch shopping platform, Coop is systematically continuing the consolidation of its omni-channel strategy on a central platform (Werbewoche.ch reported). The campaign picks up on the specific advantages of the omni-channel offering, such as the online store availability check, same-day delivery or the digital shopping list, both in terms of content and visually, and focuses on these in a targeted manner.
"The campaign aims to show that Coop.ch is more than 'just' a very good online supermarket. It's about merging the digital and brick-and-mortar business into a genuine omni-channel experience," says Urs Blickenstorfer, CEO and owner of iundf MT.
When designing the campaign, the focus was on displaying the most relevant features to the respective target group. The subjects are shown with different features depending on the segment and advertising environment. The national campaign consisting of nine different subjects was launched on Wednesday.
Responsible at CoopAdrian Steiger, Raffaele Sutter, Marc Weber, Rachel Hess. Responsible at iundf Marketing TechnologyUrs Blickenstorfer. Photography/Film: Per Kasch.
