Jung von Matt/Limmat and Migros celebrate a new recycling era
In June 2020, Migros is launching a plastic recycling project that will be expanded throughout Switzerland by spring 2021. Jung von Matt/Limmat is supporting the launch with a visual identity and celebrating the start of a new era in recycling.
The project is part of Generation M, Migros' sustainability program, which was developed by Jung von Matt/Limmat in 2012. The green M symbolizes Migros' commitment to environmental protection, sustainable consumption and exemplary social action. A large number of projects have been implemented as part of Generation M in recent years, and the introduction of the Migros plastic collection bag is now another one.
Visuals with clear language
With the nationwide implementation of plastic recycling, Migros is making a pioneering achievement. The key visuals developed by Jung von Matt/Limmat speak a clear and unmistakable language: the era of consistent plastic recycling is now beginning, excuses no longer apply. Plastic has never been so easy and uncomplicated to recycle.
The campaign includes extensive POS elements and will be accompanied by OOH measures throughout Switzerland.
Responsible at MigrosDésirée Strassmann, Bettina Huwyler (Campaigning); Valentin Haag, Nadine de Genot (Brand Management); Sarah-Jane Wirz (Digital); Sara Osmani (Communication & Media); Simone Blaser (Media); Iris Kramer (Sales Promotion). Responsible at Jung von Matt/LimmatRob Hartmann (Creative Direction); Fabian Zahner, Cenk Korkmaz (Text); David Hanselmann, Vanessa Savi (Art Direction); Pia Chlumetzky (Strategy); Marlies Aringer, Sebastian Kaps (Project Management); Vera Riemeier (Executive Project Director); Nick Schoberth (Client Director); Thomas Steiner (Chief Operating Officer).
