Metadesign: Launch campaign implemented for Alpiq
On January 27, 2009, the energy company Atel Holding was renamed Alpiq Holding, paving the way for the merger of Atel and EOS and the launch of the new Alpiq brand. The Zurich-based branding agency Metadesign developed the new brand and the launch campaign.
On 27 January 2009, the energy group Atel Holding was renamed Alpiq Holding, paving the way for the merger of Atel and EOS and the launch of the new Alpiq brand. Zurich-based branding agency Metadesign developed this new brand, as well as the launch campaign, which can be seen in various media in Switzerland until further notice. According to the agency's statement, the campaign highlights the advantages that will result from the merger of Atel and EOS. Each relevant business area of the new company is thematized by at least one ad motif.
The first two motifs of the campaign:
The first two motifs of the campaign:
