Arbermedia launches ointment campaign in tourism destinations
Arbermedia is drawing attention to Schülke & Mayr's Octenisept Gel with a large-scale poster campaign, targeting domestic vacationers.
Due to the current situation and the large number of Swiss on vacation in their own country, Schülke Switzerland is positioning the product in popular tourist destinations before and during the summer vacations. Optenisept Gel provides rapid relief for acute wounds and minor burns and is ideal for treating superficial burns and skin injuries such as abrasions and cuts. Just the right thing when dealing with a pocket knife, open campfire, when riding a bike or even on children's playgrounds.
The campaign is intended to increase awareness of the product in Switzerland and build on the success of the wound antiseptic of the same name. To achieve this, Arbermedia is breaking new ground in brand positioning with Schülke & Mayr.
Responsible at Schülke & Mayr: Urs Mathis (Managing Director); Sandra Bieri (Sales Manager). Responsible at Arbermedia: Sven Arber (overall responsibility); Corina Cavelti (creative direction / design); Andrea Farner (image editing).
