"See it as an opportunity": Serviceplan launches new campaign for Credit Suisse
In its latest campaign, Credit Suisse addresses its target groups with issues relevant to the future in the areas of pensions and assets. Serviceplan is responsible for the creation.
The fact that a bank is addressing social issues and the concerns of the Swiss may seem surprising to many people. However, when the bank in question is Credit Suisse, it becomes credible - after all, the bank has been addressing the concerns of Swiss citizens for decades with its Worry Barometer. It is therefore only logical that Credit Suisse should address its target groups in its latest campaign with issues relevant to the future in the areas of pensions and wealth.
"In the future, we will be pensioners for 40 years." and "Cash will (soon) no longer generate returns." Anyone who is (rightly) puzzled by pointed statements such as these will be pleasantly surprised by the "See it as an opportunity" link immediately afterwards. There are other ways to plan for the future.
In its campaign, the Serviceplan agency creates precisely the tension between symbolic images and future scenarios that credibly suggests to the target group that they should prepare themselves financially for the future with a long-term and seriously forward-looking perspective.
The campaign can be seen until the beginning of July on various online and social media channels, in print and at the POS.
Responsible at Credit Suisse: Roman Reichelt (Head of Marketing & Sponsorship), Anja Herrmann, Susanne Bill (Marketing Private Clients). Responsible at Serviceplan Suisse: Michael Kathe, Nicolas Vontobel (Creative Direction), Tom Müller (Senior Art Direction), Rémy Steinmann, Tizian Lienhard (Art Direction), Jan Krohn (Text/Concept), Victor Borel, Barbara Meier, Barbara Häne (Image Editing/Production), Edi Walker, Selma Caglayan, Valmire Muji (Consulting), Pam Hügli and Raul Serrat (Overall Responsibility).
