Favo brings Huggies diapers to the baby for Coop

Kimberly-Clark wants to open up new sales channels for the Huggies brand diaper range in the long term. Favo was commissioned to carry out the launch campaign in various Coop Megastores. The international popularity of the diapers is the idea behind the entire campaign, according to a statement from the Basel-based agency. This was dramatized in a shoot with numerous toddlers. The motif works like a key visual and unites all the measures that have been implemented and are still planned. The result can now be seen in the form of an advertisement and a multi-page in-store flyer.
Responsible at Kimberly-Clark: Marjolein Nefkens (Brand Manager Huggies). Responsible at Favo: Hinrik Wachsmuth (CD), Nanette Roth (AD), Frank Engelhaupt (text), Philippe Schär (consulting).