APG|SGA launches new digital branding zones in Bern and Lucerne
With seven branding zones and 39 new screens at the Bern and Lucerne train stations, the DOOH provider APG|SGA continues to drive its growth. Following the launch of the concept at Zurich Central Station, the digital offering at SBB stations is being continuously expanded and extended to additional locations.
APG|SGA has installed a total of 23 additional screens for digital outdoor advertising at Bern station. Together with the previous 33 screens, they form the five combinable branding zones "AdWalk City," "AdWalk University" (both existing), "CityFloor," "CommercialZone," and "Wave" (all three new).
At Lucerne station, the digital offering triples: A total of 24 digital screens are located at top locations in the two new branding zones "CityFloor" and "CommercialZone.
The current 13 branding zones in Zurich, Berne and Lucerne comprise a total of 157 ePanels. To increase the impact, this presence can be combined with the existing eBoards, posters, MegaPosters and mobile media products or with individual special solutions and promotions in the SBB stations.
