Publicis and Migros show the particularly appreciated neighborhood assistance
Migros has made it easy to show solidarity during these times. Through the Amigos shopping service, volunteers can do the grocery shopping for people in high-risk groups. Publicis’s current campaign shows just how much this neighborly help is appreciated.
Just one week after the national shutdown on 16 March, Migros and Pro Senectute relaunched their social shopping platform Amigos, which was discontinued in 2019, as a neighborhood help for people from at-risk groups.
Since then, volunteers have made over 50,000 purchases for mostly elderly people. Their gratitude and appreciation has been extraordinary. Migros is now showing just how great in a new campaign. In it, people from at-risk groups express their gratitude in a special way for the purchases made by the volunteers.
On June 6, the Federal Council relaxed the recommendations for people at risk. However, the social shopping platform Amigos is still available for people from at-risk groups.
Responsible at MigrosChristina Gelmi (Campaigning); Désirée Strassmann (Campaigning); Simone Blaser (Media); Sabine Ruchty (Brand Management). Responsible at PublicisJan Kempter, Pablo Schencke, Peter Brönnimann (creation); Cathy Nyffenegger, Matthias Koller (consulting); Magdalena Zbiec, Suzana Kovacevic (Integrated Producers Prodigious). Film production, Plan B, ZurichChris Niemeyer, Chanelle Eidenbenz, Jessica Sonderegger (director); HC Vogel, Jessica Sonderegger (producer); Rafael Kistler, Pascal Reinmann, Tobias Dengler (camera); Christoph Menzi (editor); Adriel Pfister (grading). MusicMatthias Kräutli, Sound: Jingle Jungle.
