Four books that might interest you
In collaboration with GetAbstract, we’re once again presenting four new books in the field of marketing. This time: «No Company Has Ever Gone Bankrupt from Making a Profit,» «The Design Thinking Toolbook,» «Coronomics,» and «ICO and Cryptocurrencies.».
No company has ever been ruined by profit
- Author: Hermann Simon
- Publisher: Campus, 2020
- Pages: 260
- ISBN: 9783593512303
Profit is the most important target figure for companies. Nevertheless, it is often neglected. In this book, Herman Simon explains why this is the case. He goes into detail about the most important profit drivers and provides numerous practical examples. An informative and profitable book that is guaranteed not to waste the reader's time.reading aids, sometimes confusing graphics and a structure that takes some getting used to. Those who know their way around will nevertheless benefit from the book, especially as there is rarely a similar topic on the book market.
The Design Thinking Toolbook
The best tools & methods.
- Author: Michael Lewrick, Patrick Link and Larry Leifer (eds.)
- Publisher: Versus, 2020
- Pages: 306
- ISBN: 9783039092796
Design thinking is becoming increasingly popular as a method for problem solving and innovation. But how exactly does it work in practice? The Design Thinking Toolbook is a perfect example. Of course, a toolbook is particularly authentic if it believes in its own method. That's why the authors developed the book with the help of design thinking. The result is a reference work with all the relevant tools. It helps you to try things out, collect ideas and change your own thinking. A helpful workbook for every product designer or idea developer.
Coronomics
After the corona shock: a new start out of the crisis.
- Author: Daniel Stelter
- Publisher: Campus, 2020
- Pages: 224
- ISBN: 9783593513218
The coronavirus crisis has slowed down the global economy at full speed, but Germany could get off lightly thanks to its sound budgetary policy. Right? Wrong, says Daniel Stelter and makes it clear: the economy has been paralyzed for a long time, "zombie" companies are haunting the country and, compared to the Italians, the Germans are the poor relation. The author makes unorthodox suggestions for reconstruction after corona: Germany should not fight the foreseeable monetization of debt, but embrace it. A book with refreshingly new ideas in a deadlocked debate.
ICO and cryptocurrencies
New digital forms of capital procurement.
- Author: Michaela Hönig
- Publisher: Springer Gabler, 2019
- Pages: 134
- ISBN: 9783658276874
Cryptocurrencies are increasingly becoming an economic factor. They can be placed on the market with an Initial Coin Offering (ICO). Michaela Hönig's book provides an insight into the emergence, distribution and regulation of cryptocurrencies and highlights their opportunities and downsides. The book is clearly aimed at experts: there are hardly any
