Superbowl: The best spots and the most important numbers
The Superbowl is not only the biggest national sporting event in the USA, but also one of the biggest advertising events in terms of sales for its commercials. This year, up to three million dollars had to be forked out for a 30-second commercial.
The Superbowl is not only the biggest national sporting event in the USA, but also one of the biggest advertising events in terms of sales for its commercials. Every year, countless companies vie for the opportunity to broadcast their advertising messages during the live broadcast. The companies pay a lot for this. This year, up to three million dollars had to be forked out for a 30-second advertising presence at the 43rd Superbowl. Last year it was 2.7 million dollars.
According to Rp-online.de, the US broadcaster NBC was able to sell a total of 67 slots for commercials this year for a record sum of 206 million dollars. As the magazine Advertising Age reported, the expensive commercials - if implemented well - can massively increase web traffic and boost demand. Audi, for example, registered an increase in web traffic of over 200 percent, the career portal Career Builder received over 68 percent more job applications and Hyundai gained 25,000 prospective buyers with the help of the Superbowl clips.
The commercials also arouse a lot of interest beyond the live broadcast. The clips are available on various websites. The 48 Super Bowl commercials can be rated on the homepage of the tabloid newspaper USA Today. In addition, a so-called "Super Bowl Ad Meter" shows the audience reactions during the live broadcast. The newspaper selected 136 people who electronically recorded their reactions second by second with a device during the football game.
According to Rp-online.de, the US broadcaster NBC was able to sell a total of 67 slots for commercials this year for a record sum of 206 million dollars. As the magazine Advertising Age reported, the expensive commercials - if implemented well - can massively increase web traffic and boost demand. Audi, for example, registered an increase in web traffic of over 200 percent, the career portal Career Builder received over 68 percent more job applications and Hyundai gained 25,000 prospective buyers with the help of the Superbowl clips.
The commercials also arouse a lot of interest beyond the live broadcast. The clips are available on various websites. The 48 Super Bowl commercials can be rated on the homepage of the tabloid newspaper USA Today. In addition, a so-called "Super Bowl Ad Meter" shows the audience reactions during the live broadcast. The newspaper selected 136 people who electronically recorded their reactions second by second with a device during the football game.
Spot selection of the advertising week
Clydesdale Circus from Budweiser
Heist from Coca-Cola
Chase from Audi
Meeting from Bud light
Tips from Career Builder
