Ads&Figures creates new campaign mechanics for Geschenkidee.ch
For Geschenkidee.ch, the agency Ads&Figures has developed a new social media campaign strategy based on a multichannel approach. Potential customers are guided through the entire customer journey—not just parts of it—on social media channels. The new strategy thus combines various subgoals: from branding to sales.
_iphonexspacegrey_portrait.jpg)
The newly implemented campaign structure is based on the analysis of existing data sets of Gift idea.ch. The current setup of the social media channels was assessed and the potential identified. With the insights gained, Ads&Figures then developed a new concept together with Geschenkidee.ch. The overriding goal was to reduce acquisition costs for new customers and increase profitability with existing customers.
"The social media channels are strategically significant for us as a company. The concept presented by Ads&Figures after a workshop was very logical and, above all, it promised increased internal efficiency. In the meantime, we are working with the new campaign structure on a daily basis. The first results are promising," says Regina Ellmann, CMO at Geschenkidee.ch.
