Anti-bullying campaign: Back to school - Back to normal?
In the social media campaign «Back to school. Back to normal?»—which launched on May 15—the German anti-bullying campaign «Stoppt Mobbing,» led by prevention coach Carsten Stahl, and the creative agency Havas Düsseldorf are challenging the status quo.
The film produced for the project not only shows the underestimated confrontation with the issue of bullying. It is equally an appeal to use the time after the Corona crisis to create a new and better "normality" in which bullying no longer has a place.
Eric Schoeffler, CCO Havas Germany: "The film first outlines what is on the minds of the majority when it comes to "Back to school": The joy of returning to an old, familiar normality. However, a normality in which children are exposed to physical and psychological violence every day. We must not accept such conditions in schools. And that's why, with this film, we want to get the ball rolling to define a "new normal" for behavior in schools."
Credits:
Client: Carsten Stahl, Stoppt-mobbing.de
CCO Havas Group Germany: Eric Schoeffler
Creative Direction: Tobias Rabe, Tobias von Aesch
Copywriter: Leonid Ryazanskiy
Art Direction: Alex Aussem
Account Direction: Sofia Panek
Agency Producer (Film): Judith Löhe
Film Production: Studio6
DoP & Editor: Marcelo Alves
Audio Production: Audioversum
