OSW: Changing tires in Swedish
The Oswald Siegfried advertising agency created a mailing for its client Grosspeter on behalf of the Swedish car brand Saab. The mailing invites customers to have their tires changed while enjoying a Swedish buffet.
The Oswald Siegfried advertising agency (OSW) has created a mailing for its client Grosspeter's Swedish car brand Saab that invites customers to change their tires in an unusual way: The invitation promises a Swedish buffet. In keeping with this, the yellow stripes of the Swedish national flag were depicted on the invitation with tire tracks.
Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at OSW: Michael Oswald (AD), Nadine Siegfried (Consulting), René Fisch (Text).
